Amsterdam, 17 August 2012 - TomTom today
announces a 10-year partnership with VMZ Berlin, the
operator of Berlin's Traffic Information Centre. TomTom will
provide VMZ Berlin with real-time traffic information for Berlin
and for selected parts of the State of Brandenburg. By using
TomTom's highly accurate HD Flow traffic product, traffic
management in Berlin can react faster to traffic congestion and
improve traffic information for citizens, enterprises and media.
"Our market-leading traffic information is the future of traffic
management," said Ralf-Peter Schäfer, Head of TomTom Traffic
Product Unit. "Working together, VMZ Berlin and TomTom will tackle
the difficult traffic issues, ultimately saving drivers in Berlin
and Brandenburg time and money."
"We chose TomTom because its traffic product offers coverage that
extends beyond traditional methods of traffic detection, such as
loops, cameras or infrared sensors," said Reinhard Giehler,
Managing Director VMZ Berlin. "We believe that traffic flow and
road network utilization in the region will be significantly
improved by TomTom's accurate and up-to-date information."
TomTom HD Flow delivers speed information for all main roads so
that traffic flow can be visualised and evaluated to assess true
travel times for the entire road network. VMZ uses this information
to provide strategic traffic management to Berlin and parts of
Brandenburg, including the corridor leading to and from the new
Berlin Brandenburg Airport BBI. The traffic service also can be
found on the website www.viz-info.de, and it is free of charge to
Founded in 1991, TomTom (AEX:TOM2) is the world's leading
supplier of in-car location and navigation products and services
focused on providing all drivers with the world's best navigation
experience. Headquartered in Amsterdam, TomTom has 3,500 employees
and sells its products in over 40 countries.
Our products include portable navigation devices, fleet management
solutions, maps and real-time services, including the award winning
TomTom HD Traffic.
For the world's most up-to-date route planner, including live
traffic information, go to www.tomtom.com/livetraffic
For further information, please visit www.tomtom.com
For Media: Maureen Williams, +1 603-667-7646,
For Analysts/Investors: Richard Piekaar, +31 20 7 575 194,
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